AI-powered design monetization with Midjourney, ChatGPT, and Runway

Master 2-3 core tools instead of chasing every new release.

Brett recommends focusing on Midjourney, ChatGPT, and Runway as the primary stack; he monitors others but rarely switches.

Why: Depth beats breadth—consistent practice with a small set yields higher quality and faster iteration.

"I pretty much stick to the top three or four of them. I keep a pulse on all the other ones, but really Midjourney, Midjourney, ChatGPT are the two that I used by far the most."

Prompting is no longer a rare skill—ChatGPT writes the prompts for you.

Describe the desired scene in plain language; ChatGPT converts it into detailed Midjourney or Runway prompts, including camera moves, lighting, and style tags.

Why: Large language models internalize artistic vocabulary, removing the need for human expertise in cinematic terminology.

"prompting is not a skill... ChatGPT is very good at giving prompts... I could never write this stuff, right? I could never think of it."

Use style references and mood boards to enforce brand continuity.

Upload a single reference image whose colors, lighting, and mood are copied across every new generation; Midjourney’s --sref parameter locks the aesthetic.

Why: Cohesive visuals build brand trust and reduce repetitive manual tweaking.

"you can set up a mood board... anything that I want to do at this point in time, I can use this code as a prompt, and it's going to reference back to all of this here."

Chain tools in sequence: Midjourney → Runway → CapCut → Magnific.

Generate a still in Midjourney, animate in Runway, add text in CapCut, upscale in Magnific—each tool handles what it does best.

Why: Specialized AI models outperform generalist ones; chaining preserves quality at each step.

"you can take these and throw them in the runway and add motion to them... then you start kind of leveling all these tools on and that's where you get this really dope stuff"

Start with template-based tools like Higgs Field to bypass prompt paralysis.

Higgs Field offers preset camera moves and effects; users only upload a product photo and hit generate.

Why: Immediate visual payoff builds confidence before moving to more complex prompting.

"Higgs Field is coming down to our level and giving us these sort of preset actions... it's a great early entry into AI generation."

Use Kling’s start/end frame feature to create seamless loops.

Set the same image as both first and last frame; Kling interpolates the in-between frames for infinite looping ads or site animations.

Why: Looping content feels native on websites and social feeds, increasing engagement.

"Kling is another image to video tool that allows start and end frame... it just infinitely loops."

Midjourney excels at artistic styling; ChatGPT excels at photorealism.

Use Midjourney for stylized posters and mood pieces; use ChatGPT’s image editor for realistic product shots or human figures.

Why: Each model’s training bias determines its strength; matching task to tool maximizes fidelity.

"Midjourney is phenomenal at styling... ChatGPT, on the other hand, is where I go if I want something very specific... way more realistic than Midjourney."

Branding packages are the fastest path to revenue today.

Entire visual identities—mood boards, color palettes, social templates—can be generated in hours and sold to startups that lack design staff.

Why: Startups need cohesive assets immediately; AI slashes delivery time from weeks to hours, enabling premium pricing.

"the biggest opportunity right now for creatives is really on the branding side... once those pieces are set, the ability for you to take those references and continue to build new additional creatives off of it is really where the opportunity is today."