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end-to-end viral ai video production workflow

by @gregeisenberg

Business Business★★★★☆ principles

ABOUT THIS SKILL

PJ Ace reveals the complete process his agency uses to create AI-generated ads that rack up hundreds of millions of views, from scripting through final edit, using Veo3, Sora 2, ChatGPT, Figma, and other emerging tools.

TECHNIQUES

script to shot listimage first storyboardingframes to video animationpublic domain ip leveragecomedy first brandingshot by shot iterationreference image guidancemulti model tool stackspec portfolio buildingniche first outreach

KEY PRINCIPLES (15)

concept

Lead with recognizable public-domain IP so viewers feel the familiar inside the foreign.

Open with iconic scenes (Pompeii, Titanic, Marie Antoinette) that everyone knows, then layer absurd financial advice on top to create comedic contrast.

Why: Familiar references lower cognitive load and increase watch-time; the twist triggers the share reflex.

"we like recognizable IP to start so that people have the familiar with the foreign"

concept

Comedy first, brand last prevents the AI-replacement backlash.

Make the ad feel like a Super-Bowl spot: ridiculous, joke-heavy, with only a short brand tie-in at the end.

Why: If people are laughing they watch to the end and don’t reach for pitchforks about job loss.

"we always try and lead... it's going to be comedy first, and there's going to be mostly jokes and a little bit of brand at the end"

workflow

Generate images before video to cut cost and iterate faster.

Script → ChatGPT shot list → still images in Rev → Veo3 frames-to-video → edit. This is 10× cheaper than blind text-to-video slot-machine burns.

Why: Images let you preview every frame for client approval and creative tweaks without burning expensive video credits.

"it's a lot easier and cheaper and faster to generate images... than it is to do everything text to video"

workflow

Use frames-to-video (image-to-video) to lock composition and character consistency.

Upload the exact still frame as the first frame to Veo3, then append motion prompts; the model respects the starting composition.

Why: Eliminates the ‘morphing face’ problem and gives director-level control over framing.

"instead of text to video, we're gonna do frames to video... that acts as our first frame"

prompting

Treat ChatGPT as a junior writer that sparks 1-in-100 good lines.

Prompt for historical moments + bad advice; iterate until one suggestion is funny or sparks a better human punch-up.

Why: AI is not funny on its own, but it’s an infinite idea machine that occasionally hands you gold.

"ChatGPT is not funny. 99 times out of 100, it's not funny, but one time it's good or it'll spark an idea"

prompting

Describe camera motion in plain English; the model understands either jargon or ‘move camera left’.

You can write ‘dolly in’ or simply ‘camera zooms to ship’; Veo3 interprets both.

Why: Lowers the skill floor so non-filmmakers can direct shots conversationally.

"you can also be stupid with it, like move camera left to end on the ship... it doesn't matter"

tool_selection

Stack best-of-breed models instead of one-suite-fits-all.

ChatGPT for scripting, Rev for photoreal images, Veo3 for talking characters, Kling/Luma/Minimax for non-dialogue scenes, Epidemic for music.

Why: Each model has a specialty; chaining them yields higher fidelity than any single platform.

"there's a lot of programs right now... VO3 is probably the best model at the moment for making characters talk"

business

Start with free spec spots in a niche you love, then expand.

Target beer, perfume, clothing—whatever excites you—create 3 spec ads, then pitch look-alike brands; use success to broaden portfolio.

Why: Passion sustains iteration; a focused niche portfolio converts faster than generic reels.

"follow your interests... you'll outlast your competition, because it feels like work you're following"

WHAT'S INSIDE

PRINCIPLES
10
TECHNIQUES
15
EXPERT QUOTES

This is a structured knowledge base — not a prompt file. Your AI retrieves principles semantically, understands the reasoning behind each technique, and connects to related skills via a knowledge graph.

Compatible with OpenClaw · Claude · ChatGPT

principles · semantic retrieval · knowledge graph

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