Vibe Marketing Masterclass: Building Complete AI-Driven Marketing Systems in One Sitting
by @gregeisenberg
ABOUT THIS SKILL
James Dickerson (The Boring Marketer) demonstrates how to leverage Claude Code, MCPs, and custom skills to research, position, design, and launch an entire marketing funnel—including landing pages, lead magnets, ads, and traffic strategies—in under 60 minutes.
TECHNIQUES
KEY PRINCIPLES (12)
Deep market research prevents AI slop and unlocks unique angles.
Spend up to an hour using Perplexity MCP, Firecrawl, and Playwright to map competitors, gaps, and emotional triggers before creating any asset.
Why: Skipping research leads to generic outputs; data-driven context produces differentiated positioning and copy that converts.
"a lot of people miss that part. They hop in and they just start trying to create stuff, and that's like where the AI Slop thing comes from"
Skills are instruction manuals that encode expert taste and repeatable frameworks.
Create 15–20 narrowly scoped skills (copywriting, positioning, CRO, etc.) trained on world-class references and your own heuristics.
Why: Well-crafted skills turn Claude into a domain expert, consistently executing at 90-100 % quality instead of 60 % generic output.
"skills are essentially instruction manuals for your agent of choice"
Layer skills and MCPs in deliberate sequences to compound results.
Orchestrator skill decides next steps; research MCPs feed positioning skill → copy skill → design skill → traffic skill.
Why: Sequential stacking mirrors expert workflows, ensuring each step leverages prior context and avoids context-window bloat.
"I always invoke this skill within my prompt"
Find an emotionally resonant transformation that reframes the buyer’s status.
Use positioning skills to surface angles like “from chasing work to selecting work” or “boring money” that speak to identity and outcome.
Why: People buy better versions of themselves; transformation framing increases perceived value and differentiation.
"from chasing work to selecting work, from hoping the phone rings to controlling when it rings"
Replace static PDFs with interactive tools that diagnose and commit prospects.
Deploy calculators, audits, or checklists as modal lead magnets that immediately show prospects their revenue leaks.
Why: Interactive tools raise perceived value, collect zero-party data, and create urgency to book calls.
"I kind of like the Audit Checklist. It kind of feels like a tool and sort of like gets them committed in a way"
Use the Anthropic front-end design skill to escape AI visual clichés.
Explicitly prompt for an “anti-corporate aesthetic” to avoid purple gradients, rounded corners, and emoji overload.
Why: Differentiated visual identity signals authenticity and stands out in saturated markets.
"this is a skill or an instruction that helps to prevent all of the sort of like AI elements in your design"
Generate 100 landing pages and 100 ads in one sitting to become a testing machine.
Combine keyword-research skills with Remotion and Nano Banana Pro to spin up geo-targeted SEO pages and multivariate video/static ads.
Why: Volume plus speed enables rapid experimentation; winners surface faster than traditional agency timelines.
"you could create 100 landing pages"
Claude Code subscription ($200/mo) replaces tens of thousands in agency fees.
Entire funnel—research, copy, design, lead magnet, ads—delivered in under an hour for marginal token cost.
Why: Eliminates briefing cycles, revision loops, and overhead while preserving founder taste.
"I have a max subscription. It's $200 a month and I've never run out of tokens"
WHAT'S INSIDE
This is a structured knowledge base — not a prompt file. Your AI retrieves principles semantically, understands the reasoning behind each technique, and connects to related skills via a knowledge graph.
Compatible with OpenClaw · Claude · ChatGPT
principles · semantic retrieval · knowledge graph
Free during beta · Sign in to save to dashboard