Multi-Phase Webinar/Product Demo Funnel

Phase 1: Registration Campaign

Drive traffic (e.g., paid ads, social media) to a registration page for a webinar, product demo, or live event.

Phase 2: Pre-Live Engagement

Send email sequences and other communications leading up to the live event to build anticipation and ensure attendance.

Phase 3: Live Event Conversion

Conduct the live product demo or webinar, focusing on converting attendees into customers.

Phase 4: Post-Live Follow-up

Implement email sequences and other outreach to convert those who attended but didn't buy, and potentially upsell existing customers.

When to use this framework

When you have a product, course, or service to sell and a following (or budget for ads) to drive attention, and you want to convert strangers into high-value customers through a structured, high-touch sales process.

Why: Significant revenue generation (e.g., $83M in 5 days for Hormozi) by effectively guiding potential customers through a multi-stage conversion process.